If you’ve been using a Brita pitcher and feeling proud of your “clean water” habit… I get it. They are cheap and accessible, and better than nothing! I used one for years, too.

But here’s the thing: Brita mostly improves taste - not toxicity. And that’s a problem, especially when you consider what’s actually in your tap water.

(Scroll down for a website to understand what’s REALLY in your tap water!)

In 2023, a class-action lawsuit was filed against Brita, accusing the company of misleading consumers about the effectiveness of its filters. The claim was that Brita gives people a false sense of security - implying that its pitchers protect against harmful contaminants like PFAS, lead, and other toxins… when they really don’t.

According to the Environmental Working Group, Brita’s standard filters reduced PFAS levels by approximately 66% in their tests. While this is better than nothing, it's significantly less effective than other filters on the market. For example, some filters achieved nearly 100% reduction of PFAS in EWG's tests.

​Here’s the article where EWG compared various counter-filter brands.​

Why this matters

Hydration is foundational - but your drinking water may be one of the biggest sources of toxin exposure in your day-to-day life. Tap water can contain:

• Heavy metals (like lead)
• Pesticides
• PFAS (aka forever chemicals linked to cancer, hormone disruption, and immune dysfunction)
• Chlorine
• Pharmaceuticals
• VOCs
• Microplastics

Recent reports show that 45% of U.S. tap water contains PFAS, and over 9 million lead pipes are still in use across the country. Long-term exposure to these can affect your skin, gut, hormones, and brain.

But is your tap water actually that bad?

Want to know for sure?

👉 Head to ewg.org/tapwater​
​

Pop in your ZIP code and see what’s actually in your water.

Most of my clients are shocked when they do this!

So what filter should you use instead?

Let’s break it down:

1) Gravity-Fed Filters (Berkey or BOROUX)

• No electricity required
• Filters last for years - just clean them every few months
• Stainless steel = no plastic, and they look great on your counter
• This is what I use at home!

2) Reverse Osmosis (AquaTru)

• AquaTru Carafe: Best for singles or couples
• AquaTru Classic: Best for families
• AquaTru Under Sink: Best for high-volume homes
• Removes PFAS, heavy metals, nitrates, pharmaceuticals, and more

3) Advanced Countertop Pitchers

• ​Clearly Filtered: High-performance without installation (if you want to make an affordable change fast, THIS is your option!)
• ​ZeroWater: Better than Brita, but not my top pick

The bottom line:

Clean water is an investment. Brita might be better than nothing - but it’s not good enough if you care about what’s actually in your water.

If you’re drinking 8+ glasses a day, don’t you want to know it’s clean?

In health,

-Daina

P.S. If you're ready to stop guessing and start getting real answers - whether it’s about your water, your skin, or your gut - I’d love to work with you. I offer 1:1 virtual coaching that includes personalized nutrition, functional lab testing, and clear guidance (no overwhelm!). You can book a free Discovery Call here to see if we’re a good fit.

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​tabletocrave.com​

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